Make your website better instantly
I’m Tory, a Sydney-based website developer who rebuilds underperforming sites so they actually bring in customers. You work directly with me – no agencies, no offshore teams, no runaround.
THE PROBLEM
The good news? Every single one of these is fixable.
Is your website costing you customers?
Most small business websites aren’t broken. They’re just quietly underperforming.
You’ve got a site that looks fine on the surface. But the phone’s not ringing. The enquiries aren’t coming through. And you’re not sure why.
Here’s what I see every week when business owners ask me to take a look:
The message isn’t clear
Visitors land on your site and don’t understand what you do or why they should choose you. They leave within seconds.
The navigation is confusing
People can’t find your services, your contact details, or the information they came for. Too many clicks. Too much scrolling.
There’s no proof or credibility
No testimonials. No case studies. Nothing that shows you’re the real deal. Customers need reasons to trust you.
The site loads too slowly
Every second counts. If your site takes more than 3 seconds to load, half your visitors are already gone.
Visitors don’t know what to do next
There’s no clear call to action. No obvious next step. So they click away and call your competitor instead.
The good news? Every single one of these is fixable.
SERVICES
Your In-House Developer Without the Overhead
Website development services I offer
I specialise in practical, SEO-ready websites built on the platforms small businesses actually use:
WordPress
The most flexible platform for most businesses. Great for SEO, easy to update yourself, scales as you grow.
Squarespace
Perfect if you want something clean and simple. Beautiful templates, easier to manage than WordPress.
Shopify
Built for online stores. If you’re selling products, this is the platform that makes it easy.
Platform Migrations
Stuck on Wix, Weebly, or an old platform that’s holding you back?
I’ll migrate you to WordPress or Squarespace without losing your content, images, or Google rankings. Clean start, same business.
What you get: Complete content transfer, URL redirects, improved design, better performance.
What I can help with:
New website builds
Starting from scratch? I’ll build you a site that’s fast, mobile-friendly and designed to turn visitors into customers.
Website rebuilds
Your site’s outdated or underperforming. I’ll rebuild it properly—clearer messaging, better navigation, faster load times.
Platform rebuilds
Stuck on Wix or an old Squarespace template? I’ll migrate you to WordPress or a modern platform without losing your content or SEO rankings.
Shopify website builds
Setting up an online store or upgrading your current one. I’ll build it so customers can actually find and buy your products.
Mobile and usability improvements
More than half your visitors are on mobile. If your site doesn’t work perfectly on a phone, you’re losing sales.
Why small businesses choose to work with me
You work directly with your developer
No account managers. No offshore teams. No miscommunication. You get my mobile number and you work with me from start to finish.
20+ years digital experience
I’ve been doing this since before “digital marketing” was even a thing. I know what works and what’s just trendy nonsense. I combine development, UX and SEO Most developers just build. I think about how people use your site, how Google ranks it, and how to turn visitors into customers.
Clear advice no jargon
I’ll never bamboozle you with jargon or try to upsell you features you don’t need. You’ll understand exactly what I’m doing and why.
Local and reliable
I’m based in Sydney and work with clients all over the world. Whether you’re local and want to meet in person, or interstate/overseas and prefer video calls—I make it easy either way.
Just a website built to do its job
I’m not here to win design awards. I’m here to build you a website that brings in customers, makes you money, and doesn’t give you headaches.
Who I have helped:
Acton Rumble • Accoutrement Tours • All Phases Electrical • Atelier 9 • Beaches Basic Maintenance • BeachesEV • Beauty & Laser Clinic • Bella Pools • Bounce Matters • Bower Gray Real Estate • Bubba Snug • CAA Engineering Services • CJK Electrical • Campchef • Careel Bay Tennis Club • Carolines Breastfeeding Support • Carrier Excavation • Carrickshock • Castle Student Accommodation • Chemist2U • Cleopatra Musician • Clear Vision Plumbing • CQ Legal • Cure The Future • Cyberdweller Technologies • Delilah & Willow • Design Trails • EastCoast Tiling Co • Eden Landscaping • Empower Aesthetics • Established Media • Fiji Luxe • Forest Pool World • Formation Building • Grounds Professional • Greenwood Engineers • HMS Projects • Health Harmony Nutrition • Hitch Electrical • Hunter Valley Tourism • Hyper Automation • IGSA (Independent Girls School Association) • JDKeating • Lanai Jewellery • Lighthouse For The Community • Lovebyt • MCK Architects • Madiva Jewellery • Madiva Wholesale • Magnolia Home • Manly Wharf Dental • Manly Landscapes • May Gibbs • Michelle J Cox • Mindsight Counselling & Consulting • Mushie • My Motors • MyDr.com.au • Neighbourhood Paper • Northern Beaches Doors & Windows (NBDWS) • Northern Beaches Stretch Therapy • Northern Boutique Joinery • Number 1 Ukranian Cleaning Company • The O Salon Hairdressers • PACKSPEC • Pipe Down Plumbing • Pippies At Balmoral • Pivotal Health • Platinum Security • PlayAgain • Pride Design • Ruby Lane Wholefoods / Nutrimeals • Samantha Robinson Ceramics • Sarah Kaye Buyers Agent • SGABalustrades • So & So (film producer agency) • STUDIO PLUM • Suzie White • Sydney Sports Lighting • Sydney Strata Engineers • Teton Sports • Throw Clay • True Movement Training • Wildflame Outdoors • Wonga Road • Wright Adams Advisory
Let's fix it.
Get a free, honest review of your current website. I'll tell you exactly what's holding it back and what it'll take to fix it.
No agencies. No offshore teams. No runaround.
Just clear advice from a Sydney developer who's been doing this for 10+ years.